Preparing Youth for Brighter Futures

Preparing Youth for Brighter Futures In 1992, Johnson & Johnson launched its Bridge to Employment (BTE) initiative to inspire young people (14-18 year olds) from disadvantaged communities to stay in school, excel academically, and elevate their career aspirations. BTE helps young people build solid futures and strives to:

  • Increase the number of students who enroll in higher education
  • Increase the number of students interested in pursuing careers in the Science, Technology, Engineering, Mathematics, Manufacturing, Design (STEM2D) or healthcare sectors

It helped me make sure that’s what I wanted. Knowing how I felt about nursing before college was a big help for me – I didn’t go into college not knowing. It solidified what I wanted to do. I went from getting my feet wet to jumping in head first.
An alumna on BTE’s effect on her career aspirations

Through academic enrichment activities, career readiness and exploration opportunities, and higher education preparation, BTE students are exposed to various careers and motivated to pursue higher levels of academic progress and take the steps necessary to build a better future and achieve their full potential.