ABTS 2019: Student Ambassador Challenge

Each year at ABTS, student ambassadors complete a team-based challenge project. This year, student ambassadors were presented with a challenge designed to introduce them to the intricacies of both research and product development. Ambassadors were given the opportunity to meet and conduct informational interviews with Johnson & Johnson professionals who provided an overview of the Johnson & Johnson industry, business support units, and introductions to key product development roles that are essential to the launch of a product. These roles included finance, marketing, public relations, package engineering, sales, claims,and product development. Once ambassadors built a solid foundation and understanding of partners involved in successfully launching a product, they collaborated with their teams to design a New Generation Prototype inspired by a current Johnson & Johnson product on the market.

The following are the impressive final challenge presentations produced by our four ABTS 2019 teams!

 

Related Resources  (click an icon to download file)

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ABTS 2019 Student Challenge: Team Baby J (Baby Shampoo)

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ABTS 2019 Student Challenge: Team Powder Puffs (Baby Powder)

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ABTS 2019 Student Challenge: Team Refreshmints (Listerine)

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ABTS 2019 Student Challenge: Team Telmics (Band-Aids & Neosporin)